I recently wrote a piece on changes in the music industry brought on by the migration of virtually everything from creation, through promotion to distribution and consumption online. I used the rise of Gen Z phenom Billie Eilish, and the role played by social media in her ascent as an example of the powerful changes that are reshaping the industry. I left one set of observations to treat separately in a short follow-up piece. Although everyone under thirty is familiar with what I will call the web multiplier effect on the popular song, I would like to draw out [...]